'Green.'
Overused? Yes. Misused? Yes. Trendy? Yes.
Smart? Yes.
Using the 'green' approach has become widely misused in marketing strategies and has been well overused in general. In fact, it was voted the number one word that should be banned from the English Language after topping the 2008 list of most used words of the year. The thing is, it's not going anywhere. Soon it will become very clear who is taking advantage of being 'green,' and who believes and practices green. This belief is at Alkire's core and we prove it with every project constructed.